Affiliate Disclosure
Football Bonus Bet operates on a performance-based affiliate model to fund our deep-dive technical research. This Disclosure explain our commercial relationships and our commitment to editorial independence in 2026.
1. The Affiliate Business Model Explained
To provide our community with high-authority, 600-word guides, real-time bonus data, and high-performance tools like our 'Bonus Builder' without a paywall, we utilize affiliate marketing. When you click an outbound link to a bookmaker and subsequently complete a qualifying action (registering an account or making a deposit), we may receive a commission. This revenue share model allows us to pay our professional editorial staff and fund our real-money testing audits.
2. Maintaining Absolute Editorial Independence
We recognize the potential for conflict in affiliate models. To combat this, we maintain a strict 'Firewall' between our commercial partnership team and our editorial research team. Our review scores are determined by a standardized 38-criterion framework that is focused entirely on the user experience. Key metrics include:
A bookmaker's commission rate never influences their editorial score. We frequently de-list or poorly rate operators with high commission rates if they fail our transparency audits.
3. Real-Money Verification Protocols
Unlike traditional comparison sites that rely on marketing materials provided by bookmakers, the Football Bonus Bet team performs independent 'Real-Money Audits.' We deposit our own funds, claim the advertised bonuses, and verify the withdrawal process from start to finish. This 'Ground-Truth' testing is the only way to ensure our transparency ratings are accurate.
4. Sponsored and 'Featured' Placements
Occasionally, a bookmaker may pay for a 'Featured' or 'Top List' placement on a hub page. These placements are always clearly labeled as 'Sponsored' or 'Partner Placements.' Even sponsored operators must pass our baseline 'Licensing and Security' audit before appearing on the Site. Our organic rankings remain separate and are purely a product of our scoring algorithm.
5. Data Tracking and Privacy in Affiliation
When you click an affiliate link, a third-party cookie is typically placed on your device to ensure we receive credit for the referral. These cookies do not contain personally identifiable information (PII) beyond a click identifier. For more details on how we handle this data, see our Privacy Policy.
6. Adherence to Advertising Regulations
Our disclosure practices comply with global advertising standards, including the UK Advertising Standards Authority (ASA) CAP Code and modern FTC guidelines in the United States. We believe that being open about our business model is the best way to earn the trust of the betting community.
7. Contact for Transparency Queries
If you have questions about our vetting process or our commercial partnerships, please contact our transparency officer: [email protected].
