20%
Odds quality
Margin on top-50 football markets vs the market median, sampled weekly.
Published rubric · v3.2
How we score bookmakers and bonuses.
Every bookmaker on this site is rated 0–10 across seven weighted criteria. Every bonus is graded against a 12-point T&C transparency checklist. Both rubrics are public, both are re-applied quarterly, and both are independent of commission rates.
Bookmaker rubric
Seven pillars, weighted by what bettors actually care about.
We weighted these from a 4,000-respondent reader survey on what drives bookmaker choice. Pillar weights are reviewed annually.
15%
Market range
Depth of pre-match and live markets, including bet builder and player props.
15%
Live betting
Latency, cash-out reliability and stream availability across leagues.
15%
Mobile experience
iOS / Android / mobile-web tested for speed, navigation and bet-slip UX.
15%
Payments
Deposit & withdrawal speed, fees, method coverage and KYC friction.
10%
Customer support
Live-chat hours, response time and quality of resolutions.
10%
Bonus value
Real expected value of welcome offers after wagering and exclusions.
Transparency rubric
The 12-point T&C transparency checklist.
Each box ticked = 1 point. Every bonus on this site shows its score so you know exactly how readable the small print is before you claim.
Score bands
- 10 – 12Excellent - fully transparent
- 7 – 9Good - minor gaps
- 4 – 6Average - reader caution advised
- 0 – 3Poor - we delist below 3
- 01Wagering requirement clearly stated
- 02Min odds on qualifying bets disclosed
- 03Eligible markets and bet types listed
- 04Max winnings cap surfaced upfront
- 05Time limit and expiry visible pre-claim
- 06Excluded payment methods spelled out
- 07Country eligibility surfaced before deposit
- 08Bonus stacking rules stated
- 09Forfeiture conditions explained
- 10Bonus abuse clause readable in plain English
- 11Bet builder / cash-out treatment defined
- 12Withdrawal restrictions on bonus winnings clear
Process
How a review happens - start to publish.
License & risk
We verify the operator's license, jurisdiction and payment-method risk profile.
Live deposit test
We open a real account, deposit our own money, claim the bonus and play through it.
Score the rubric
Two analysts independently score the 7 pillars and 12 T&C points; differences are reconciled.
Publish & re-audit
We publish with a 'last reviewed' timestamp and re-audit every quarter - sooner if T&Cs change.
Editorial independence
Affiliate commissions fund this site, but commission rates do not influence scores. The commercial team has no input on rankings, scores, or whether a brand is delisted.
- ▸ Commission rates never visible to scoring analysts.
- ▸ Operators cannot pay for placement or for a higher score.
- ▸ We've delisted top-paying brands when they failed transparency review.
Corrections & disputes
We publish a corrections log. If an operator disputes a score, the dispute and our response are added to that log - visible to every reader.
- ▸ 48-hour response SLA on factual corrections.
- ▸ Score changes carry a public changelog entry.
- ▸ Reader-flagged issues prioritised over operator complaints.
Question a score? We'll show our working.
Email us with the bookmaker name and the pillar in question - we'll send back the raw scoring sheet for that brand within 48 hours.